Ahead of the 2020 election, I wrote a daily article on the latest polls — internally, we called it my “polling diary.” To my surprise, tens of thousands of people signed up to be notified whenever we published a new diary entry. You might be one of them!
This cycle, we’re taking email all the way. We’re launching The Tilt, a newsletter on elections and polling in the run-up to the November midterm elections — and beyond.
The subject matter will be no surprise to longtime followers: analysis of the latest surveys and electoral trends. This year’s fight for control of Congress will be our major focus, but longer-term electoral trends, partisan polarization, threats to American democracy, voting laws and — gulp — the 2024 presidential campaign will also be on our radar.
We’ll also visit wonkier subjects, like polling methodology. Yes, it’s arcane, but after the last decade of high-profile polling misfires, it’s worth a deeper exploration of what pollsters are doing right or wrong. We hope to write accessibly enough to lure the uninitiated. If not, we’ll flag it as “wonky” — as Paul Krugman’s newsletter often does — and you can skip it whenever your eyes start to glaze over.
We’ll also try to have some fun.
There are a lot of newsletters nowadays, but I think electoral analysis is especially well suited to this format. We can cover a flashy new poll number that may not be worth a full article, but does deserve to be put into context. And we can be more informal in offering provisional and uncertain takes.
This newsletter will also be a natural home for work that doesn’t always have a spot on the Times home screen, like announcements about our coming polls (we’re in the field now, by the way); musings about the big decisions that underlie our work; debates on where to conduct our next survey; or the findings of our autopsy into our 2020 polling. Over the years, many of you have expressed interest in the inner workings of our operation. Hopefully, we can pull back the curtain.
On a personal note, I’m also hoping it’s a way to sustain a conversation with people who care deeply about elections — without the vitriol often found on Twitter. We’ll try to figure out a way to engage with serious criticism, alternative perspectives and your questions. If you already have a topic you’d like us to address, feel free to email us at firstname.lastname@example.org